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Innovative digital ideas are characterising our generation. We're in a time when friends can get together with a simple idea, and create something as universal & impressive as Facebook.

Young people today have grown up in the digital age, and are in a better position than ever before to take control of their future and drive Britain's economy forward. But despite the fact that 55% of young people want to set up their own business, in reality just 14% are doing something about it. Figures based on a 2013 Populus survey for UnLtd.

A teanager helps a younger person with a technical problem on her laptop

Introducing iDEA

HRH The Duke of York

Digital technology is various and exciting, and provides us with near limitless possibility. Really, this means that it's never been easier to take our big ideas, and turn them into reality. The digital space is filled with inspiration, but turning this into something real for the future is where it gets a little trickier.

That’s why HRH The Duke of York and Nominet Trust have created the Inspiring Digital Enterprise Award, IDEA, an award scheme for 16-25 year olds with a flair for all things digital and an entrepreneurial spirit.

Over the next five years, the scheme wants to support more than one million young people to pursue their own ideas, develop their digital skills and get to grips with the reality of business.

What's involved

iDEA will support young people in developing a digital business, enabling you to build prototypes and test the viability of your business idea with real customers. There are three stages to the iDEA Award and at the end of each stage you will receive industry-recognised badges that reward the entrepreneurial skills and competencies you have developed.

Stage 1: Discovery

At this point, we'll give 1000 entrants the chance to take home a Discovery badge. You’ll need to demonstrate your digital skills and apply them to tell us why your idea is important, describing why it could be a valuable business.

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Stage 2: Beta

To earn a Beta badge, 100 teams will be formed and young people will need to work together to test, refine and enhance their chosen business idea taking it from concept to prototype.

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Stage 3: Live

The 20 projects with the most promise will go forward to earn their Live badge. Each team will be given £5,000 to turn their prototypes into a real-life product to send out into the world.

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And finally, the 20 Live teams will pitch their business idea to an expert panel of judges in October 2014. This will give them the chance to be one of three winners, each awarded £15,000, to further develop their idea into a successful digital business start-up. We want to hear from you now, but we only have limited places this year.

iDEA partners

We are working with great partners across the country who will help focus your business idea and give you the support you need to make it a reality. We're working in partnership with Digital Me to create the digital Open Badges that will recognise the achievements you gain through the iDEA Award.

During the pilot, the award will be delivered through one of the following organisations.


If you are interested in registering your interest for the next iDEA programme, get in touch with us here.
Your name
me@something.com
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Young Reward StateStudio Schools TrustPrinces TrustFree FormerThe KeyHackney Community CollegeGazelle CollegesCoder Dojo

Realised by:
The Duke of Yorks garter logotypeNominet Trust Logo